Snickers - “Fix the World”

In 2020, the world was out of sorts. But Snickers found a way to fix it.

Or at least they thought they did.

As 2020 went on, we stopped promising to fix the world and started promising to maybe solve certain problems within it. Just seemed more doable.

Director: Tom Kuntz

ECDs: Peter Kain and Gianfranco Arena

CDs: Scott Mahoney and Dan Oliva

Art Director: Morgan Hoff

Press, if you haven’t used up your free article limits:

Adweek, Ad Age, USA Today, Muse by Clio, Campaign Brief, Agency Spy

Awards:

• Super Clio

• Lürzer’s Archive in Issue 2-2020.

• D&AD shortlists

  • Social commercials over 30 seconds

  • Earned media/large business (over 500 employees)

  • Integrated/large business (over 500 employees)

• One Show shortlists

  • Film | FI_08: Long Form – Single

  • Integrated | IG_01: Integrated Branding Campaign

  • Public Relations | PR_09: Integrated PR Campaign

  • Social Media | SM_03: Single

  • Integrated | IG_05: Writing

  • Radio & Audio | RA_02: Campaign – Snickers

  • Radio & Audio | RA_08: Writing - Campaign  

• ANDY Awards

  • Winner - Idea

  • Shortlist - Craft

• Cresta Awards

  • Bronze - TV or Cinema commercial over 60 seconds

  • Bronze - Radio campaign